If you are in a situation when you really need to sell (e.g., relocation, change in family status, bought another home), and are not just listing your home to test the market and see if you can sell, here are some strategies to get you started, now that the market has shifted to become much more Buyer friendly. While these are in no particular order, PRICE is probably most important right now. Price your home competitively – now is NOT the time to try to get what your neighbor got for her identical house a year or two ago, ...it won’t happen. The comparables are important but you also need to know what is going on in the market right now. If prices are shifting down, comparables 3-6 months ago may distort the price. Neither YOU or your AGENT determines the sale price – the market does. An effective strategy is pricing YOUR home lower than the competition. Variable Range Marketing (VMR) - using a price range - is worth your consideration and may be the best pricing strategy. Ask your RE
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